724
724 by Maison Francis Kurkdjian is an unisex eau de parfum from 2021 in the luxury price tier. It opens with aldehydes, bergamot and sage, moves into jasmine and lily of the valley and dries down to white musk, musk and amberwood. Expect around 7 hours of wear, and it projects at a moderate level.
Notes, explained
Opening
- Aldehydes Fizzy, soapy, slightly waxy. The 'sparkle' at the top of Chanel No. 5.
- Bergamot Sharp citrus with a faint bitter edge. The opening of about half of all men's fragrances.
- Sage Dry, herbal and slightly bitter. Adds a grown-up, aromatic edge.
Heart
- Jasmine Heady, sweet and slightly animal underneath. Rarely subtle.
- Lily of the Valley Clean, green, dewy floral. Reads as 'fresh laundry' to most people.
Dry-down
- White Musk Clean, soft, laundry-like. The 'smells like nothing but better' note.
- Musk Warm, skin-like and slightly sweet. Makes a fragrance feel like you.
- Amberwood Dry synthetic warmth, sharper than amber. Everywhere in modern masculines.
Smells like this
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