Beau de Jour

Beau de Jour by Tom Ford is a masculine-leaning eau de parfum from 2019 in the luxury price tier. It opens with lavender, mint and rosemary, moves into geranium, thyme and basil and dries down to oakmoss, patchouli and amber. Expect around 9 hours of wear, and it projects strongly.

Notes, explained

Opening

Lavender Herbal, clean, slightly medicinal. Barbershop in one note.
Mint Cold and tingly. Great in small doses, toothpaste in large ones.
Rosemary Sharp, camphorous herb. Bracing and clean, borders on medicinal.

Heart

Geranium Rosy and minty at once. Reads masculine more often than not.
Thyme Dry, sharp kitchen herb. Bracing and slightly antiseptic.
Basil Peppery herb with an aniseed lift. Culinary but wearable.

Dry-down

Oakmoss Damp forest floor. Bitter, green and the backbone of every chypre.
Patchouli Damp earth and dark chocolate. Either you love it or it's your least favourite note.
Amber Warm, golden and resinous. Not a real material — a blend that glows.

Smells like this

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