Phlur

Golden Rule

Golden Rule by Phlur is a feminine-leaning eau de parfum in the designer price tier. It opens with mandarin, pink pepper and pear, moves into orange blossom, jasmine and coconut and dries down to benzoin, sandalwood and vanilla. Expect around 6 hours of wear, and it projects at a moderate level.

Notes, explained

Opening

• Mandarin Soft, sweet, almost powdery citrus. Gentler than orange.
• Pink Pepper Fizzy, rosy and bright. Adds sparkle without heat.
• Pear Crisp, watery and green-sweet. Clean and modern.

Heart

• Orange Blossom Sweet, soapy and sunny. Neroli's warmer sibling.
• Jasmine Heady, sweet and slightly animal underneath. Rarely subtle.
• Coconut Creamy and tropical. Suncream in the best possible way.

Dry-down

• Benzoin Sweet balsamic resin. Vanilla-adjacent but drier.
• Sandalwood Creamy, milky wood. Soft and almost edible.
• Vanilla Sweet, creamy and warm. The most comforting note in perfumery.

Smells like this

• Heretic Parfum Dirty Coconut
• Goldfield & Banks Sunset Hour
• Mugler Alien Goddess Intense
• Carner Barcelona Tardes
• Lancôme La Vie Est Belle Vanille Nude
• d'Annam In The Garden

Cheaper alternatives

• Sol de Janeiro Cheirosa 71
• Lattafa Haya
• Zara Nuit Bohemia

All 6 cheaper alternatives to Golden Rule

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