I Love Love

I Love Love by Moschino is a feminine-leaning eau de toilette from 2004 in the designer price tier. It opens with lemon, sweet orange and grapefruit, moves into red berries, rose and lily of the valley and dries down to cedarwood, musk and amber. Expect around 5 hours of wear, and it projects at a moderate level.

Notes, explained

Opening

Lemon Clean, sour, instantly recognisable. Bright but burns off fast.
Sweet Orange Juicy and cheerful. The friendliest citrus there is.
Grapefruit Bitter, slightly sweaty citrus. More grown-up than lemon.

Heart

Red Berries Generic jammy berry blend. Bright, sweet and crowd-pleasing.
Rose Can be jammy, green, peppery or soapy depending on the type. Not one smell.
Lily of the Valley Clean, green, dewy floral. Reads as 'fresh laundry' to most people.

Dry-down

Cedarwood Dry, pencil-shaving woodiness. Clean and structural.
Musk Warm, skin-like and slightly sweet. Makes a fragrance feel like you.
Amber Warm, golden and resinous. Not a real material — a blend that glows.

Smells like this

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