Hugo Boss

Boss Alive

Boss Alive by Hugo Boss is a feminine-leaning eau de parfum from 2020 in the designer price tier. It opens with apple and plum, moves into jasmine and rose and dries down to vanilla, sandalwood and white musk. Expect around 7 hours of wear, and it projects at a moderate level.

Notes, explained

Opening

• Apple Crunchy and tart or soft and red, depending on the treatment.
• Plum Dark, wine-like and slightly stewed. Autumnal.

Heart

• Jasmine Heady, sweet and slightly animal underneath. Rarely subtle.
• Rose Can be jammy, green, peppery or soapy depending on the type. Not one smell.

Dry-down

• Vanilla Sweet, creamy and warm. The most comforting note in perfumery.
• Sandalwood Creamy, milky wood. Soft and almost edible.
• White Musk Clean, soft, laundry-like. The 'smells like nothing but better' note.

Smells like this

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