Cheaper alternatives

Cheaper alternatives to Jo Malone Wild Bluebell

Wild Bluebell by Jo Malone is a feminine-leaning eau de cologne from 2011 in the premium price tier. These 12 fragrances cost less and smell close to it.

What to wear instead

• The Body Shop White Musk budget · 79% note match, 2 tiers cheaper. They share lily of the valley, jasmine, rose, white musk and amber.
• Estée Lauder Beautiful designer · 67% note match, 1 tier cheaper. They share lily of the valley, jasmine, rose, white musk and amber.
• Lattafa Musk Mood budget · 64% note match, 2 tiers cheaper. They share lily of the valley, rose and amber.
• Carolina Herrera 212 VIP Rosé designer · 60% note match, 1 tier cheaper. They share rose, white musk and amber.
• Lattafa Hayaati budget · 57% note match, 2 tiers cheaper. They share jasmine, white musk and amber.
• Gap Heaven budget · 56% note match, 2 tiers cheaper. They share lily of the valley, jasmine and white musk.
• Elizabeth Taylor White Diamonds budget · 55% note match, 2 tiers cheaper. They share jasmine, rose, white musk and amber.
• Valentino Voce Viva designer · 55% note match, 1 tier cheaper. They share jasmine, white musk and amber.
• Calvin Klein Escape budget · 54% note match, 2 tiers cheaper. They share lily of the valley, rose, white musk and amber.
• Cacharel Anais Anais budget · 53% note match, 2 tiers cheaper. They share lily of the valley, jasmine, rose and white musk.
• Clinique Happy designer · 52% note match, 1 tier cheaper. They share lily of the valley, white musk and amber.
• Chloé Love Story designer · 51% note match, 1 tier cheaper. They share lily of the valley, jasmine and white musk.

How these were picked

Ranked by shared notes, counting rare notes for more than the vanilla and musk nearly everything has, and base notes for more than the opening. A price tier is a band (budget, designer, premium, niche, luxury), not an exact price. “Sold as a dupe” means the catalogue records it as an imitation; the rest only match on paper.

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